Having come back from Dark Sphere with a fair few new models and a healthy new respect for bikes in Kill Team, one might expect that would be the subject of this weeks post but instead I'm going to mull over a different topic. Have GW killed off our their customers excitement for conversions?
The reason I bring this up is that whilst we were at Dark Sphere for the Kill Team event (great fun, but due to an app f*#^ up my final post of the event has been absorbed by the cloud, sorry!) i noticed that the three of use were far more enthusiastic and willing to purchase product at Dark Sphere than we where at Warhammer World. And even those at WWorld who spent their hard earned cash were predominantly doing so at Forgeworld.
This got me wondering why? Whilst the 25% discount was a slight factor, for what I bought it didn't amount to much more than £13 so i discounted that as my primary motivation. Then it hit me, we were looking at products that were either conversion or basing options. Whilst we did enjoy looking at all the options for other games it was all the little £6 to £10 kits that had us really excited for ways to spruce up our armies. Then it hit me. This is what GW has lost. With all the new dual kits, big kits and plastic characters we no longer have access to 'pocket money' kits that mean you will pick on a whim. I realised that I'd suddenly started filling up my basket with lots of little bits in addition to the Ogre models, which I would have had to buy boxsets of unneeded models to get.
Now you would be forgiven for thinking my Monday musing was based on whether or not GW have shot themselves in the foot but actually it is this: how much stock does a games store need to carry to be viable? GW seems happy to say 'order online and come back' for specialist items whist your traditional game store is a customer service nightmare with thousands of products to track and (for some companies) bother to price up. Even with the veritable cornucopia of products at Dark Sphere there were still things which I would have added to my purchase if they had them (though there were missile launchers which I liked that were nearly £8 for 5 but I needed 15 which is what put me off).
So are we just cheapskates looking for the lowest price or has some companies desire to consolidate products into larger boxsets restricted the ability for players to tinker and impulse buy?